Despite living in the greatest city in the world, New Yorkers could use a beer.

We partnered with the popular Instagram accounts @subwaycreatures and @whatisnewyork to highlight moments that make New Yorkers need a beer and then offered up free Coors Light for those who showed us why.

Drinkers were able to scan our digital QR code located on the can and OOH billboards to upload their stressful NYC examples to our site redeeming free Coors Light.