High Hopes
To help celebrate the iconic brand of Lipton we travel through 50 years of optimistic American moments with Lipton Iced Tea while we listen to Frank Sinatra’s “High Hopes."
The spot launched on the 2018 Grammy's and picked up press on GMA.
Take a sip on the sunny side
This campaign repositioned the classic drink by embodying the true spirit of the brand. Uplifting, positive, energetic, delightfully warm.
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Agency: DDB Worldwide
Creatives: Myself, Stephanie Macchione